• 13 years of leading strategic insights for both large and emerging Purpose Driven and Natural & Organic brands including Newman’s Own, Kashi, Bear Naked and Pure Organic

• Expertise in innovation, consumer and shopper segmentation and target identification, brand strategy, brand equity and foundations, brand communication, facilitation, trend tracking

• Skilled with a broad range of research approaches including quantitative, qualitative, ethnography, jobs to be done, and behavioral economics

• Experience supporting both M&A diligence and integration

• PhD in Cultural Anthropology; MA in Linguistics

  Thesis: Consuming Sustainable Coffee and Chocolate in Seattle

• Certifications: Behavioral Economics, Facilitating Diverse Teams, User Experience Research, Design Thinking

With 20+ years of experience in the wellness industry including retail, research and client-side brand strategy and insights, Arwen brings a wealth of knowledge and experience to answering your business questions

We have a fantastic network of partners we leverage for cross functional knowledge, research execution, bringing the right experts together at the right times.

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